Pho Hong Phat

Pho Hong Phat is local favorite noodle spot located in Long Beach, California. My main design goal was to keep it simple and to retain the hole in the wall spirit that customers have come to love. The logo and letter forms were inspired by noodles in a bowl.

Client
Pho Hong Phat

Services
Concept / Brand Development / Brand Identity / Logo Design / Sales Material / Design / Environmental Design / Illustration